Lennie is mourning the death of his puppy Essay Example for Free

Lennie is mourning the death of his puppy Essay At the beginning of the extract, Lennie is mourning the death of his puppy by his own hand when Curleys wife enters the barn and attempts to comfort him and she allows Lennie to stroke her hair. When Lennies big fingers fell to stroking her hair we see that something is going to happen as the mood changes and the tension is heightened. We have an inclination to what is about to happen as we have seen the inevitability of the scenario with Lennies strength and Curleys wifes desire for affection and attention. When Curleys wife tells Lennie not to muss it up, Lennie strokes harder, as he is overcome with the pleasure of the experience, this shows that Lennie doesnt listen to anyone except from George, thus reinforcing what we already know. Curleys wife says you stop it now and jerks her head sideways and Lennie then panics and automatically his fingers close on her hair and hung on, this is because it is the only thing he can think to do, this emphasises his child-like mentality as his reaction is physical as opposed to psychological. Lennie was in a panic and his face was contorted, these two short simple sentences portray the innocence and naivety of Lennies actions as well as reflecting the way Lennies mind works, short and simple. He begs Curleys wife to stop screaming because Georgell be mad and aint gonna let him tend no rabbits showing that he has a one-track mind, much like a child. Lennie then gets angry and tells Curleys wife I dont want you to yell, this again shows his child-like mindset and his anger leads him to shake her. So hes shaking her, not in an aggressive manner, but to protect his part in the dream, her body flopped like a fish and she was still, for Lennie had broken her neck. At this point we see Lennie, not just kill Curleys wife, but kill the dream too. Lennie does not realise he has killed her as he continues to speak to her, he lifts her arm and lets it drop and is, for a moment, bewildered. His mind cant capacitate why she is not responding, all he thinks he did was shake her, showing just how unaware he is of his own strength. Animal imagery is used to describe how Lennie pawed up the hay until it party covered her, this connotes Lennies clumsiness and density. In the concluding paragraph of the extract we see Lennie become conscious of the outside for the first time, he recalls what George told him to do if he gets into trouble and goes to hide in the brush, taking the dead puppy with him to throw it away because its bad enough like it is. Here we see Lennie make a decision himself, be it the right one or not, he seems to have matured slightly because of the situation at hand and this event could be something that changes Lennies childish behaviour. Throughout the death of Curleys wife, we still feel more sympathy for Lennie, because he is so unaware of the danger his actions can cause and he is still a naive and innocent character, despite the unintentional harm he has brought to many things. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

Databse Approach Advantages and Disadvantages Essay Example for Free

Databse Approach Advantages and Disadvantages Essay Each individual record is represented as a row, and each attribute as a column. Entity types are related to each other using  1:N  mappings, also known as  one-to-many  relationships. This model is recognized as the first database model created by IBM in the 1960s. The  network structure  consists of more complex relationships. Unlike the hierarchical structure, it can relate to many records and accesses them by following one of several paths. In other words, this structure allows for many-to-many relationships. The  network model  is a  database model  conceived as a flexible way of representing objects and their relationships. Its distinguishing feature is that the schema, viewed as a graph in which object types are nodes and relationship types are arcs, is not restricted to being a hierarchy or lattice. Example of a Network Model. The network models original inventor was  Charles Bachman, and it was developed into a standard specification published in 1969 by the  CODASYL  Consortium. The  object-oriented structure  has the ability to handle graphics, pictures, voice and text, types of data, without difficultly unlike the other database structures. This structure is popular formultimedia  Web-based applications. It was designed to work with object-oriented programming languages such as  Java. The dominant model in use today is the ad hoc one embedded in  SQL, despite the objections of purists who believe this model is a corruption of the relational model since it violates several fundamental principles for the sake of practicality and performance. Many DBMSs also support the  Open Database Connectivity  API  that supports a standard way for programmers to access the DBMS. Before the database management approach, organizations relied on file processing systems to organize, store, and process data files. End users criticized file processing because the data is stored in many different files and each organized in a different way. Each file was specialized to be used with a specific application. File processing was bulky, costly and inflexible when it came to supplying needed data accurately and promptly. Data redundancy is an issue with the file processing system because the independent data files produce duplicate data so when updates were needed each separate file would need to be updated. Another issue is the lack of data integration. The data is dependent on other data to organize and store it.

The Importance Of Service Quality In Tesco Marketing Essay

The Importance Of Service Quality In Tesco Marketing Essay This is about to finding out the importance of service quality, how people give importance and also how this service quality helped the Tesco to wash out the other retail firms even they are equal in size ,market share etc. While purchasing a product the consumer will consider many factors for selecting a retail outlet. Price ,service ,range of products, etc are the promenate ones among them out of this, quality of service plays a vital role the best example for this is the success behind the grocery giant Tesco . Therefore the need and scope of the study is to examine the importance given to the service quality by consumers while selecting retail. Service characteristics: many may have their own presumption regarding the service. It is basically intangible, inseparable, heterogeneity and pershhability. The first one is like people will feel they cannot see. The next state that goods can be purchased but service cannot be purchased like this service facilitates to buy a product. Inseparability is the performance or quality achieved on produced and consumed at the same time. The other one explains that the service quality cannot be determined exactly, it is hard to structure and the last characteristic of this service quality is as this service cannot be stored and provided it should reach the customers in effective manner. (Davies and Ward., P. 282.283, 285).In 1960s and 1970 the price factor was dominating the retailers and their competitor. They were concentrating more on pricing the products, higher margins etc. in 1980s retailers started working more on non price activities like customer satisfaction .service quality etc. t hese factors gave them competitive advantage. They separately worked on customer service strategies developed along with merchandising strategy to process the consumer in search, delivery, store selection process etc this all to retain the customer loyal to the store and makes them come often for the purchase and making the customer consider that their tore as first choice store. If the retailer wants to make good business he has to work on service quality, he has to work on the ways of giving the best service to the customers. (Cook and Wartlers, P.157, 159) Food enterprises started implement this quality control because customers knew the importance of health. So retailers were in stress to use it in order to extend their market growth and also to provide safety food. Small food enterprises have forced to implement because even suppliers started to demand the quality certificate. So small enterprises are forced to get this one this helped them to them compete with competitors. (Husband and Mandal, 1999 and Rodrà ¬nges-Escobar et al., 2006). This Cleary states the importance of quality and a service required by the customers and also tells how people preference has improved. (http/:www.Sundirect.com Copyright  © 2008) There should be a proper sale promotion than only it is meaningful to proper sales will be there or else people will not know about the store, this increase the sale. Like some techniques followed in like stop and shop even customer who not have any idea of getting into the store should be encouraged to do some shopping in the store like if some customer coming to shop should motivate him to buy something and buy bigger this is suggesting the buyer to buy more products in order to give him some offers for e.g. mega mart in India. The importance of this promotion activity makes the store well reputed, selling more goods making the customers comfortable by getting the things they need. for e.g. some goods may be in upper shelf they find hard to get that product there should be some representative to help them.(Pardhan ., p.171) there are lot losses in retail sector only few are able to make profit but also there are lot of difference with these stores many people had research like pric ing, products avialabtiy etc. There are various stores available now lot of oppurnities for people to choose the shops. Generally price and service are the e factors which attract the customer even all store people can reduce the price to certain level but all stores cannot provide the same service quality of another. So basically comparison starts with price and services at present they are able to give the price but not service. In 170s there were big competition between four stores Tesco, sains bury, and asda and kwik save these were making good profit in these periods. These gaining more on 1970-80 not because of own brands but through loyalty. They sold only good products as a result these all stores got well established Tesco 7.2 8.6 8.3 12.0 13.6 Sains bury 6.1 7.02 7.7 11.5 11.9 asda 1.5 2.5 11.5 5.5 7.3 international 3.2 3.0 5.5 4.0 5.2 Fine fare 4.8 4.2 4.0 4.2 5.0 Kwik save 0.3 0.6 1.4 4.0 4.9 Allied supplier 7.9 7.0 5.7 5.0 4.8 . As this table shows the constant growth of the stores like tesco, sains burys, asda and international this growth is because of their prices and service rendered by the store. In consequent years Tesco ranked as 3 from 5 having turnover around  £ 953 million. All other stores are also improving but not like Tesco. (Retail structure pg no: 101, 2nd edition) even there is lot of fluctuatations in growth because of services rendered by the stores. There are variety of competitors there they all compete with Tesco. Tesco shows it s growth only because of various fore thinking strategies. (Akerurst and Alexander., P. 106,) From all the reference we can say that Tesco is steadily growing up with various strategies but it concentrates more on service qualities. Tesco is one of the important stores in British retailing. It sells at low price and also very excellent its service as according to the customer needs it changes the business. Even it has many competitions with equal potential it survive as the first in its performance. (Ferine and Sparks.,, P. 101) Retail environment is turning rapidly, customers wants are changing and also expectations also increased, so retailers find difficult to satisfy the customers changing needs which cannot be retained by price reduction, discounts offers etc. This can be achieved by quality of service given to the customer .for e.g. appropriate space for car parking, enough space for people to shop inside the store etc. for e.g. Tesco which has a great place for car park big place to shop so people find easy to go there and also care taken in stores with public this all services make the store successful. (http://www.springerlink.com/content/230784q16g50121x/) PROBLEM DEFINITION: The main focus of this grocery store is to retain the customer its not like fashion store or footwear store for e.g. if we buy a shirt will use that for certain months or year as similar for shoe and slippers but for grocery it is totally different we will not use the products will consume it so repeated purchases will take within certain time. Grocery is totally different aspect there will be repeated purchases in this segment, because we will not use but we will consume grocery products. Main motivate of grocery retailer is to retain the consumers, which is very essential now a day consumers expectations are more, the need for service is increasing. Therefore the purpose of the study is about service quality because his makes the consumer to retain with the store. The study is about service quality which is also key contribution for the success of Tesco. Objectives of the study: Analyzing the customer satisfaction on the quality of service rendered by Tesco. How Tesco was able to succeed its rivals. What others retailers lack in their service quality. RESEARCH DESIGN: Research design is an arrangement of terms for the collection and verifying the information for a research study, which will clearly states the purpose and need of the research like (for whom ? why ?) .(Saunders ,Lewies , Thornhill .,P., P.153) TYPE OF INVESTIGATION: The research design is Descriptive in nature because; I will be having a clear idea about the person by the answers given by him. Descriptive study is nothing but showing the accurate profile of the person. (Saunders, Lewies, Thornhill., P. 134) SAMPLING DESIGN: Non-Probability sampling is that sampling procedure which does not afford any basis for estimating the probability that each item in population has being included in the sample. The sampling procedure for the study is non-probability sampling. I am also dont know the correct population, so I define my design as non probability design (Research methods pg no: 207,208,226).the technique used in research is simple random technique it can be used with the undefined population. We can select the results in simple random sampling because these are hard to get correct answers and also my research is also very similar because very large customer so I have taken simple random sampling technique. (Saunders, Lewies, Thorn hill., P. 219) Primary data is the data collected directly from the sample. The primary data will be collected through personal interviews and questionnaires from the consumers who all coming to Tesco. Secondary data are those, which have been already gathered by others. The secondary data was collected from books, company profile, project reports, journals and websites. DATA COLLECTION METHOD: Data collection method should be very appropriate when we decide the method we have to think it in various aspects because we have to yield the good interview. So we have to plan in effective manner. The instrument used for research is a structured questionnaire. The questionnaire will be collected through schedule. A schedule consists of a list of a projects terminal element with intended start and finish dates. Respondents were contacted personally and were questionnaire is collected using schedule. (Saunders, Lewies, Thorn hill, P. 152) CONTRIBUTION OF THE STUDY: From all my reference I am able to understand the importance of service qualities and how it induce the organization it is very important reason for success of Tesco and also because of this lack of service quality many organization lost its market. So all employee in an organization should concentrate on service quality they have to work toward the satisfying customers and retaining them with the organization and also there should be proper motivation given to the employee to give the core benefits to the customers there should be more convenience for eg.24hours opened and 24 ATM insurances car insurances etc these are the services to be rendered.

Macon Museum of Art Essay -- Business Management Marketing Essays

Macon Museum of Art Macon Museum of Art, a not-for-Profit Corporation, is facing major financial problems since 2000 and up till 2002. Actions were needed to stop this cumulative loss and to achieve some profit for 2003. After reviewing the case at hand, one can see through the brief history of the museum that it was founded since 1925. In 1998, its name changed into the Jonathon A . Macon Museum of Art, the major benefactor whose endowment helped expending the facility in the district. The Macon Museum has different collections which are displayed periodically due to space limitations, but each collection is set in its building architecture that accents the display. This fact makes it impossible for someone to visit the museum for just one time and claim that he saw it all. It would take a person at least four times to have the opportunity of observing all the displays. Moreover, with the 7 days a week schedule, these four visits could be done by any person regardless the flexibility of his/her timetable, especially by the free admission feature. And one can see that starting 1998, the total museum attendance has made a remarkable rise, it might be related to the new blocks opened at that period. Yet the presence of visitors in special exhibitions did also improve through the years but never above average of the total attendance. Internal functions of the museum are divided into three: 1- Collection and Exhibitions 2- Development and C...

Bilingual Education in Public Schools Essay -- Bilingual Language Educ

Bilingual Education in Public Schools For the past thirty years in the State of California, bilingual education has been undertaken by all the public schools of the state. Under such system, children of non-American ethnic have had a special treatment in their early academic career. Children of minority groups have been thought various subjects in their native tongues. Such subjects are Math, History and some Science classes. The bilingual program presented the student a scholastic curriculum that simultaneously instructed students all the required classes while teaching them the English language. For such method, bilingual teachers were the focal point for the success of individual students of any class level. Prior to Proposition 227, California’s programs for immigrant students included English as a Second Language, in which students were taught the English language for part of the day, and bilingual education, in which students took classes taught in their native tongues until their English improved. The bilingual educational system was legally first introduced by Governor R. Reagan in 1967. Reagan as Governor of California signed a bill eliminating the state’s English-only instructional mandate and allowing bilingual education. Proposition 227, that has reformed the thirty year old bill, has taken affect on June 2, 1998. The proposition introduces a new way of teaching the English language to immigrant children. Such proposition is also called â€Å"English for the Children† or simply the Unz initiative after its author and chief financial backer, Ron K. Unz, a Silicon Valley millionaire and conservative Republican who has no children or background in education and has never set foot in a bilingual education class. â€Å"The Unz initiative calls for one year of courses taught in English, with an emphasis on learning the language; a system that many fear is a return to a past when children were sometimes punished for speaking Spanish, but that others say is a return to sanity† stated Don Terry in his article Bilingual Education Facing Toughest Test. In addition, one of the more controversial points of he plan involves a waiver system whereby parents who prefer â€Å"native-language† inst ruction for their children can request that the children be removed from the English-immersion classes. The request will be granted if they can find parents of twenty of more chil... ...achers thought I spoke Spanish. I found the English language somewhat easy to learn, moreover, I have to thank many of the English-speaking friends that I made back then to teach me the slang and spent time with me outside school. Mathematics and Economics were easy for me, I can say with confidence that I had one of the highest grades in comparison to my English-speaking classmates. The main problems that I had were the communication skills, both writing and speaking English proved to be the greatest challenge for me during that year. My need to communicate with others drove my incentive to master the language, within the first two years; many of my friends were surprised how well my English was. Despite the foreign accent, they had all agreed that my English was very efficient. As an overall, I appreciate the year spent in High School learning the language, I believe that all new immigrant student should attend such classes. They have made a very positive impact in my life. In conclusion, I believe that all races should master the English language as quick as possible, for it is the essence of social integration that can lead to one success or failure of the â€Å"American Dream†.

Edward R. Murrow and Changing the Face of Communication Essay -- Journ

Since the beginning of broadcast journalism, there has been one person credited with revolutionizing the field. This was Edward R. Murrow, also known as Mr. Television. Murrow set the highest standard for the reporting of news on radio and television. He broadcast stories that other journalists of the time would not even touch for fear of blacklisting. His facts were solid, his scope thorough, his analysis on target, and his principles uncompromised (Edwards 7). He was also fearless when it came to challenging leaders who he felt were abusing their power, including Senator Joseph McCarthy. Murrow ushered in the modern age of reporting by basically creating the radio and television journalism medium and by openly using these mediums to challenge the views and principles of powerful politicians. Broadcast journalism is defined as, â€Å"a field of news and journals which are ‘broadcast’, that is, published by electrical methods, instead of the older methods, such as printed newspapers and posters,† (â€Å"Broadcast Journalism†). Edward R. Murrow was one of the first true broadcast journalists. Although newspapers and journalists had been around for quite some time, radio and television were relatively new fields of technology, and a new way of presenting the news had to be adapted. Murrow’s first experience with broadcast journalism came to be when he started reporting from England during World War II. Although the radio was certainly not new when Murrow began reporting from it, it was the first time it was used as a substantial news source (Bernstein). Before this time, average citizens mainly tuned in to hear the headlines or to listen to nightly entertaining radio shows as it provided an escape from the bleakness of the Great Depressi.. . ...pr. 2012. . Cozma, Raluca. "From Murrow To Mediocrity?." Journalism Studies 11.5 (2010): 667-682. Communication & Mass Media Complete. Web. 11 Apr. 2012. Edwards, Bob. Edward R. Murrow and the Birth of Broadcast Journalism. Hoboken, N.J.: Wiley, 2004. Print. "Journalism : Britannica Online Encyclopedia." Encyclopedia - Britannica Online Encyclopedia. N.p., n.d. Web. 11 Apr. 2012. . Kendrick, Alexander. Prime Time: The Life of Edward R. Murrow. Boston: Little, Brown, 1969. Print. "The Watergate Story | The Post Investigates (washingtonpost.com)." Washington Post: Breaking News, World, US, DC News & Analysis. Web. 12 Apr. 2012. .

Nine Major Regulatory Bodies Essay

1. The Internal Revenue Service (IRS). The IRS was established in 1913. Its purpose is to administer and enforce the internal revenue laws. Its stated mission is to provide America’s taxpayers top quality service by helping them understand and meet their tax responsibilities and by applying the tax law with integrity and fairness to all. (Internal Revenue Service, 2008) 2. Securities and Exchange Commission (SEC). The Securities and Exchange Act of 1934 created the Securities and Exchange Commission (SEC) to regulate the securities market. â€Å"The mission of the U.S. Securities and Exchange Commission is to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation†(U.S. Securities and Exchange Commission, 2008) 3. Financial Accounting Foundation (FAF). The Financial Accounting Foundation (FAF) is a private sector organization that formed in 1972 to create standards for financial accounting. Its mission is to â€Å"establish financial accounting and reporting standards through an independent and open process, resulting in financial reports that provide decision useful information† (Financial Accounting Foundation, 2008) 4. Financial Accounting Standards Board (FASB). The (FAF) formed the (FASB) in 1973 to set up standards for nongovernmental accounting and reporting. The mission of (FASB) is â€Å"to establish and improve standards of financial accounting and reporting for the guidance and education of the public, including issuers, auditors, and users of financial information (Financial Accounting Standards Board, 2008) 5. Governmental Accounting Standards Board (GASB). The Governmental Accounting Standards Board was organized in 1984 by FAF to generate GAAP for state and local governments. The mission of the GASB is to establish and improve standards of state and local government accounting and financial reporting that will result in useful information for users of financial reports and guide and educate the, including issuers, auditors, and users of those financial reports. (Governmental Accounting Standards Board, 2008) 6. Federal Accounting Standards Advisory Board. The (FASAB) was established in 1990 by the U.S. Secretary of the Treasury, the Director of the Office of Management and Budget, and the Comptroller General to produce GAAP for the federal government. The mission of the FASAB is to promulgate federal accounting standards after considering the financial and budgetary information, needs of citizens, congressional oversight groups, executive agencies, and the needs of other users of federal financial information. (Federal Accounting Standards Accounting Standards Advisory Board, 2008) 7. International Accounting Standards Board (IASB) Since its inception in 2001 the (IASB) has created global GAAP and standards. The mission of the (IASB) â€Å"is to develop, in the public interest a single set of high quality, understandable and international financial reporting standards (IFRS’s) for general purpose financial statements† (International Accounting Standards Board, 2008) 8. Public Company Accounting Oversight Board (PCAOB) The Sarbanes-Oxley Act of 2002 (SOX) established the Public Company Accounting Oversight Board to issue auditing standards for public auditing firms. The mission of the PCAOB is to oversee the auditors of public companies in order to protect the interests of investors and further the public interest in the preparation of informative, fair, and independent audit reports (Public Company Accounting Oversight Board, 2008) 9. American Institute of Certified Public Accountants (AICPA) The American Institute of Certified Public Accountants was born in 1887. The mission of the (AICP) â€Å"is to provide members with the resources, information, and leadership that enable them to provide valuable services in the highest professional manner to benefit the public as well as employers and clients† (American Institute of Certified Public Accountants, 2008) References American Institute of Certified Public Accountants. (2008). AICPA Mission. Retrieved November 20, 2008, from http://www.aicpa.org/About+the+AICPA/AICPA+Mission/ Federal Accounting Standards Advisory Board. (n.d.). Welcome to the Federal Accounting Standards Advisory Board. Retrieved November 20, 2008, from http://www.fasb.org/facts/ Financial Accounting Foundation. (n.d.). FAF Strategic Plan. Retrieved November 20, 2008, from http://www.fasb.org/faf/Strategic_Plan.shtml Financial Accounting Standards Board. (n.d.). Facts About FASB. Retrieved November 20, 2008, from http://www.fasb.org/facts/ Governmental Accounting Standards Board. (n.d.). Retrieved November 20, 2008, from http://www.gasb.org/. Internal Revenue Service. (n.d.). The Agency, its Mission and Statutory Authority. Retrieved November 20, 2008, from http://www.irs.gov/irs/article/0,,id=98141,00.html International Accounting Standards Board. (n.d.). About Us. Retrieved November 20, 2008, from http://www.iasb.org/About+Us/International+Accounting+Standards+Board+-+About+Us.htm Public Company Accounting Oversight Board. (2008). Our Mission. Retrieved November 20, 2008, from http://pcaobus.org/ U.S. Securities and Exchange Commission. (2008, November 7). The Investor’s Advocate: How the SEC Protects Investors, Maintains Market Integrity, and Facilitates Capital Formation. Retrieved November 20, 2008, from http://www.sec.gov/about/whatwedo.shtml